When I was in the valentine aisle I saw a mom with some kids and I was just remembering how fun it was to do it all when I was little. I loved making my little "mailbox" that we got to put on the desk for all of the incoming valentines from our classmates. And then of course we would get home, sort through and pull off all the candy, and have little treats for our lunches for weeks!
So all you parents out there....just know that the dollars you spend on unnecessary things like valentine cards (that will ripped away from the candy and thrown away) are not dollars wasted. Your kids will look back on those memories -- of going to the store, picking out the "in" cartoon valentines, the popular candy, writing all their classmates' names on them, and taking them to school. And when they remember all that, I think they'll smile. Just like me right now. :)
Happy Valentines Day!