Ever since I took a serious interest in the origin, principles, and process of design thinking, I've started to look at products in new ways. What used to be simple short-lived frustrations -- with the way an object doesn't work ideally in a way I'd like to use it, for example -- have blossomed into full-blown grievances, often accompanied by a conviction that, with just a little time and effort, I could come up with a much more appealing product.
Take, for example, umbrellas. Is the inside of an umbrella not the most uncomfortable place to be? Especially for women, whose hair inevitably becomes tangled in the spokes every time. How many times have you been poked in the eye (or ear or face) by an umbrella user walking with or by you? How many times have you pinched, sliced, bent, or scratched your fingers while opening an umbrella? For me, every time. What a horrible experience! What drives us to use a product that we know will invoke cursing or weeping with every use?
Which is why, when I look outside and see rain, I automatically run an internal risk analysis: Injury by umbrella vs. flat, wet, mop-like hairstyle for the rest of the day. Usually I opt for freedom from dangerous, encumbering umbrellas and design my outfit around a hat, scarf or hood.
Now, if I were an umbrella manufacturer, hearing a customer (or rather, potential customer) testimonial like this would be a sign of complete and utter failure on my part. Clearly, a pretty new pattern or more ergonomic handle isn't going to win this customer over; the umbrella would have to be completely overhauled before such a person even considers a new purchase.
![]() |
| (Okay, maybe the umbrella isn't entirely at fault in this case.) |
Which is why, when I look outside and see rain, I automatically run an internal risk analysis: Injury by umbrella vs. flat, wet, mop-like hairstyle for the rest of the day. Usually I opt for freedom from dangerous, encumbering umbrellas and design my outfit around a hat, scarf or hood.
Now, if I were an umbrella manufacturer, hearing a customer (or rather, potential customer) testimonial like this would be a sign of complete and utter failure on my part. Clearly, a pretty new pattern or more ergonomic handle isn't going to win this customer over; the umbrella would have to be completely overhauled before such a person even considers a new purchase.

